SEO terminology becomes much easier once the terms are separated by job. Some describe how Google finds and processes a page, others describe what appears in search results, and others belong to analytics or third-party SEO tools. Mixing those categories is where beginner reports often become confusing. Use this glossary as a reference rather than […]

Search Engine Optimisation, or SEO, is the work of making a website easier for search engines to understand and more useful for the people who find it through organic search. In practice, that means making important pages accessible, matching each page to a real search need, publishing information worth finding, connecting related content, and measuring